A strong student clinical affiliation program can be more than an educational requirement—it can be your practice’s secret weapon for long-term success. In this dynamic 1-hour session, you’ll gain actionable strategies to transform your program into a powerful pipeline for top talent, stronger partnerships, and measurable returns.

You’ll learn how to align your affiliations with your practice’s mission, values, and goals, creating a seamless fit that attracts and prepares future hires. Discover how to build recruitment pipelines that deliver culturally aligned, well-prepared candidates to meet staffing needs head-on. Explore proven ways to strengthen relationships with universities, elevating your reputation as a leader in clinical education. Finally, uncover how to achieve clear ROI—reducing hiring costs, boosting hire quality, and ensuring your program drives lasting results.

Whether you’re refining an existing initiative or starting from scratch, you’ll walk away ready to supercharge your student affiliations—turning today’s placements into tomorrow’s success stories.

About the Presenter: Holly Petersen, PT, DPT

Holly is a healthcare consultant and business coach who helps practice owners run their businesses efficiently and effectively. With over 14 years of experience in physical therapy, management, and corporate leadership, she has a deep understanding of the challenges and opportunities in the healthcare industry.

She founded Petersen Coaching & Consulting in June 2021, after serving as the Director of Operational Excellence and Compliance for the largest provider of physical therapy and chiropractic services in the northeast. There, she created and led a team that was responsible for systems creation, implementation, and modification for multisite compliance, new hire training, merger and acquisition integration, and patient experience. She also trained hundreds of clinicians and administrators on delivering PT via telehealth during the pandemic, enabling continuity of care for patients.

Holly’s mission is to empower practice owners to deliver quality care while creating and maintaining an operational foundation that supports their business without sacrificing their personal lives. She leverages her expertise in operational excellence, compliance, and coaching to provide customized solutions and guidance to her clients. She is passionate about helping practice owners achieve their goals and enjoy their work.

Course Content

1 Quiz